Industry: Study Abroad Consultancy Channel: Meta (Facebook & Instagram) Lead Generation

Timeline: 2 weeks

Budget: Minimal ad spend, maximum efficiency

The Challenge

Generate high-intent leads for a study abroad consultancy fast, without burning through a large ad budget.

The Results

Metric	Number
📥 Leads Collected	887+
✅ Eligible Leads	350+
🌱 In Active Nurturing	290+
⏱️ Timeframe	2 weeks
💰 Budget	Low spend, High ROI

Why It Worked

• Tight audience targeting matched to the right student demographic
• Ad copy iterated for clarity, compliance, and conversion
• A fast feedback loop between ad performance and creative refinement
• Lean spend, optimised for cost per lead rather than volume alone

The Takeaway

Nearly 40% of all leads qualified as eligible within just two weeks. proof that smart targeting and tight creative can outperform bigger budgets when the strategy is right.

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